Since launching TV advertising, the brand has seen demand rocket by an increase of 355%! Appearing on a range of channels, ChipsAway’s TV campaign is a major investment in supporting the franchise network, raising brand awareness, market profile and generating new business through high impact promotion of ChipsAway’s services to consumers nationally.
Robin continues: “TV is a core part of the wider integrated mix of national marketing activity, including search engine marketing which continues to perform extremely well for us. Our most recent market research confirmed that ChipsAway is not only brand leader in its marketplace, but that it also has over 600% more recognition from motorists than our nearest competitors**, demonstrating the success of these national campaigns to date!”
**All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,030 adults, of which 1,364 own a car. Fieldwork was undertaken between 5th - 7th September 2012. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).