Ongoing Business Support
As brand leader and a full member of the British Franchise Association, ChipsAway does everything possible to support new franchise owners in the successful launch and development of their business.The franchise package not only includes Business Mentoring from an experienced franchisee and ongoing franchise development from a dedicated team, but also full marketing and advertising support.
You will reap the rewards from a growing blue-chip National Account network, including partnerships with companies such as BT, Allianz and UPS as well as benefitting from substantial National Advertising activity including TV, online and offline campaigns generating you those all important customer enquiries.
National Marketing and Lead Generation
All franchisees benefit from ChipsAway's centrally driven National Advertising Campaigns, which over the years has helped grow the brand to become the most recognised in its sector amongst car owners, with brand awareness 11 times higher than our nearest competitors.**
Spanning a range of marketing activities, the campaign has driven an increase of 259%* in repair enquiries since it's introduction, as a result of regular television advertising, extensive online campaigns, magazine and newspaper press coverage and national advertising in Yellow Pages. All these elements come together to drive the ChipsAway brand and maintain its position as the leading minor automotive paintwork repairer in the UK.
Our central marketing department, who between them have a vast level of experience running multi-million pound campaigns, manage an ongoing integrated marketing strategy to not only generate those all-important leads for your business, but also grow brand awareness through the high-impact promotion of the services we provide to consumers - continuing to drive and lead the market as the No.1 in our industry.