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Established over 20 years ChipsAway is the original, market leading automotive paintwork repair brand in the UK. As brand leaders, ChipsAway provides an unrivalled training and support package, making your dreams of building a successful and profitable business a reality. 

Owned by international franchisor Franchise Brands plc, ChipsAway Franchisees benefit from a wealth of central expertise and operations.

Ongoing Business Support

ChipsAway Head Office ReceptionAs brand leader and a full member of the British Franchise Association, ChipsAway does everything possible to support new franchise owners in the successful launch and development of their business.The franchise package not only includes Business Mentoring from an experienced franchisee and ongoing franchise development from a dedicated team, but also full marketing and advertising support.

You will reap the rewards from a growing blue-chip National Account network, including partnerships with companies such as BT, Allianz and UPS as well as benefitting from substantial National Advertising activity including TV, online and offline campaigns generating you those all important customer enquiries.

National Marketing and Lead Generation

ChipsAway As Seen On TVAll franchisees benefit from ChipsAway's centrally driven National Advertising Campaigns, which over the years has helped grow the brand to become the most recognised in its sector amongst car owners, with brand awareness 11 times higher than our nearest competitors.**  

Spanning a range of marketing activities, the campaign has driven an increase of 259%* in repair enquiries since it's introduction, as a result of regular television advertising, extensive online campaigns, magazine and newspaper press coverage and national advertising in Yellow Pages. All these elements come together to drive the ChipsAway brand and maintain its position as the leading minor automotive paintwork repairer in the UK. 

Our central marketing department, who between them have a vast level of experience running multi-million pound campaigns, manage an ongoing integrated marketing strategy to not only generate those all-important leads for your business, but also grow brand awareness through the high-impact promotion of the services we provide to consumers - continuing to drive and lead the market as the No.1 in our industry.

ChipsAway National TV Advert

 “ChipsAway’s TV advertising has generated record numbers of repair opportunities for the network over the years,” says Robin Auld, Marketing Director of ChipsAway. “We work alongside some of the best agencies in the country to refine and optimise our campaigns every year to maximise results, so our franchise partners benefit from high impact TV advertising wholly integrated with online activity to maximise responses and increase demand.” Read More >

As a ChipsAway Franchise Partner, you benefit from market leading National Campaigns:

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    National TV Advertising

    hosted on a range of channels, seen by over 50 million adults last year alone!

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    Google PPC and SEO Projects

    run by renowned media agency Universal McCann, to ensure that we remain the top ranked site in our industry

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    Partnerships with leading motoring companies

    such as Supagard and BlackCircles, building brand recognition and referring all-important customer enquiries.

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    Ongoing PR

    with recent feature articles in the Sunday Times and on Recombu & Evo.

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    National Accounts

    with UK-wide fleets including companies such as BT Fleet, Allianz and Purple Parking

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What Does This Mean For You?

  • Proven Demand: circa 250,000 customer enquiries were generated by HQ in 2016, yet another record year for ChipsAway
  • This equates to over £41million worth of repair enquiries, a 10% increase year on year, thanks to our National Marketing.
  • Customer repair enquiries are up over 355% since the start of the TV campaign in 2009,  and still growing!

Still have unanswered questions? Why not check out out FAQs here!

*Based on actual repair enquiries received by ChipsAway International Ltd 1st January 2014 - 31st December 2014. This is an average figure and not guaranteed.
** Based on YouGov data collected in 2017

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Our next open day is Tuesday 19th February 2019.

Request more info to speak to our team & book your place!

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Our affiliates & accreditation

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