ChipsAway’s National TV Advert
“ChipsAway’s TV advertising has generated record numbers of repair opportunities for the network over the years,” says Robin Auld, Marketing Director of ChipsAway. “We work alongside some of the best agencies in the country to refine and optimise our campaigns every year to maximise results, so our franchise partners benefit from high impact TV advertising wholly integrated with online activity to maximise responses and increase demand.”
Since launching TV advertising, the brand has seen demand rocket! Appearing on a range of channels, ChipsAway’s TV campaign is a major investment in supporting the franchise network, raising brand awareness, market profile and generating new business through high impact promotion of ChipsAway’s services to consumers nationally.
Robin continues: “TV is a core part of the wider integrated mix of national marketing activity, including search engine marketing which continues to perform extremely well for us. Our most recent market research confirmed that ChipsAway is not only brand leader in its marketplace, but that it also has 11 times higher recognition* from motorists than our nearest competitors, demonstrating the success of these national campaigns to date!”
*Figures from YouGov Plc. Fieldwork was undertaken in 2017.