Smashing Summer for ChipsAway

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Smashing Summer for ChipsAway

What a Summer it’s been for the UK’s leading minor automotive paintwork repair brand ChipsAway, who have smashed all previous records by generating an unprecedented level of demand in terms of repair leads for their UK wide network of specialists as a result of a major investment in ongoing, national marketing activity including TV advertising and extensive online exposure!

In the past three months alone and with the help of the team at Universal McCann Birmingham, not only have ChipsAway managed to generate well over £10m worth of repair leads for the network (up almost 300% compared to before TV started), but they have also seen website traffic increase substantially by 17.3% compared to the same period last year.

“It has truly been an exceptional Summer for ChipsAway and we intend to carry the trend onwards and upwards!” comments Lidia Benvie-Ferreiros, Group Marketing Manager. “We understand how important it is to be visible and engaged with our online audience and accordingly have developed an integrated marketing campaign concentrating on Search Engine Optimisation (SEO), social media, Pay Per Click (PPC) and TV advertising, which is proving extremely successful with repair enquiries at an all-time high. It really is a very busy time for our ChipsAway network!”

ChipsAway, who have been established in the UK for 20 years, provide high quality on-the-spot repairs to minor damage such as paintwork scratches, bumper scuffs and kerbed alloy wheels, within a matter of hours and at a very reasonable cost. With 34 million cars on the road and over 22 million repair opportunities each year, demand for ChipsAway repairs is higher than ever before.

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