Following years of determination and hard work, Ali Hoy now owns his own Car Care centre in central Cardiff, where he manages multiple employees and upholds an excellent reputation in the city. He tells us more about his ChipsAway experience.
“My background has been in sales and marketing, but I was looking for a new business opportunity with the potential to grow into a sizeable operation.
“ChipsAway emerged as the clear choice, not only because it offered a saleable business model but also because it had a growing brand presence in the marketplace. The main thing that attracted me to ChipsAway was the brand awareness, and secondly was the fantastic return on investment – you can start making money from day one, yet you have the freedom to grow the business at your own pace. Since I first became a franchisee 6 years ago, my business has grown hugely, enabling me to employ more people and develop the business.
“We are now a team of 6, we have 3 courtesy cars, a beautiful Car Care Centre, our repeat or referral business is around 60% and we turnover £300k per year. Life is pretty good to say the least!”
On his way to success, Ali received a great deal of support from the ChipsAway Head Office who offer specialist services Franchise Support and Marketing, including extensive national TV advertising.
“Head Office were really helpful in terms of emotional support, practical support and marketing.” Ali continues “Marketing and advertising has been my best tool for growth. ChipsAway is really getting it right with their focus on customer marketing and particularly TV advertising. Brand awareness is growing and so is market share – it’s an exciting time to become part of the ChipsAway success story!
With a clear vision and a lot of hard work, Ali has achieved his goal of opening a successful Car Care Centre in the city. However, Ali isn’t going to stop there. He claims that the growth of his ChipsAway business is only just starting…
“I’d like to enter my centre for longer hours” Ali says. “I’d also like to employ another repair specialist in order to generate a higher turnover, whilst I move more towards business development, sales and marketing.”
When asked if he would do it all again, Ali confirmed “Yes! Why wouldn’t I?! Growing your business is a long-term project, and I’ve only really just begun! Like any business it takes time to grow, but with a ChipsAway franchise if you continue to work hard and be patient, then you will be successful.”